Cookie Policy
Operated by Vividweb Technologies Private Limited
CIN: U72900UP2020PTC139694 | GSTIN: 09AAHCV8108N1ZO
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website owners about how their site is being used.
Similar tracking technologies — such as web beacons, pixel tags, local storage objects, and session tokens — serve comparable purposes and are collectively referred to as "cookies" in this Policy.
2. Who Sets Cookies on This Website?
This Cookie Policy applies to cookies set on the FleetSense India website, operated by Vividweb Technologies Private Limited (CIN: U72900UP2020PTC139694) ("FleetSense", "we", "us").
Cookies may be set by:
- FleetSense directly ("first-party cookies") — for core website functionality and your experience.
- Third-party service providers ("third-party cookies") — such as analytics or marketing platforms, where you have given consent.
3. Why We Use Cookies
We use cookies to:
- Keep the website and platform functioning correctly
- Remember your preferences and settings
- Understand how visitors use our website so we can improve it
- Measure the effectiveness of our marketing campaigns (only with your consent)
- Prevent fraud and protect website security
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the website and platform to function. They cannot be switched off. They are set in response to actions you take — such as logging in, filling out a demo request form, or setting your cookie preferences.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains your login session on the platform | Session (expires on browser close) |
| csrf_token | Protects against cross-site request forgery attacks | Session |
| cookie_consent | Stores your cookie preference choices | 12 months |
| auth_token | Keeps you authenticated in the fleet dashboard | 30 days (if "Stay logged in" is selected) |
4.2 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website — which pages are most visited, where visitors come from, and how they navigate. All data collected is aggregated and anonymised where possible.
| Cookie Name / Tool | Purpose | Provider | Duration |
|---|---|---|---|
| _ga, _gid | Tracks page views and user behaviour across sessions | Google Analytics | 2 years / 24 hours |
| _gat | Throttles request rate to Google Analytics | Google Analytics | 1 minute |
| fleetsense_analytics | Internal session analytics for platform feature usage | FleetSense (first-party) | 90 days |
You may opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.
4.3 Functional / Preference Cookies
These cookies allow the website to remember choices you make and provide enhanced, personalised features.
| Cookie Name | Purpose | Duration |
|---|---|---|
| lang_pref | Remembers your language preference (English / Hindi) | 12 months |
| utm_source | Remembers how you arrived at our website (e.g., from a WhatsApp link or Google Ad) — used to improve our marketing attribution | Session |
| demo_form_progress | Saves partially filled demo request form data so you don't lose your input | 7 days |
4.4 Marketing and Targeting Cookies
These cookies are used to deliver advertisements relevant to you and your interests, and to measure the effectiveness of our ad campaigns. They track your visit across other websites after you leave ours. We use these cookies only if you have given explicit consent.
| Cookie Name / Tool | Purpose | Provider | Duration |
|---|---|---|---|
| _fbp | Facebook/Meta pixel — tracks conversions from Meta ads | Meta Platforms | 90 days |
| _gcl_au | Google Ads conversion tracking | 90 days | |
| li_fat_id | LinkedIn Insight Tag — tracks conversions from LinkedIn campaigns | LinkedIn / Microsoft | 30 days |
You may opt out of interest-based advertising at:
4.5. Third-Party Embedded Content
Certain pages on our website may embed content from third-party services (e.g., YouTube demo videos, Google Maps for office location). These third parties may set their own cookies when you interact with their embedded content. We do not control these cookies. Please refer to the respective third party's privacy and cookie policy for details.
5. Cookies in the FleetSense Platform (Logged-in Users)
Once you log in to the FleetSense fleet management dashboard, additional functional and security cookies are used to operate the platform. These are strictly necessary for the platform to function and are not subject to opt-out while you are using the Service:
| Cookie / Token | Purpose | Duration |
|---|---|---|
| Platform session token | Authenticated session management | Session / 30 days |
| Feature flag cookies | Controls which platform features are visible to your account tier | Session |
| Onboarding progress | Tracks your onboarding step completion | 30 days |
| Export job token | Tracks status of data/report export jobs | Session |
6. Cookie Consent and Your Choices
6.1 Cookie Preference Centre
When you first visit our website, a cookie consent banner will appear. You can:
- Accept All — enable all cookie categories.
- Reject Non-Essential — enable only strictly necessary cookies.
- Manage Preferences — choose which categories to enable individually.
Your preferences are saved in a cookie_consent cookie for 12 months. You can update your choices at any time via the Cookie Preference Centre, accessible from the link in the footer of every page.
6.2 Browser Controls
All modern browsers allow you to control cookies through their settings. You can view and delete existing cookies, block cookies from specific websites, block all third-party cookies, and set the browser to notify you when a cookie is set.
| Browser | Cookie Settings |
|---|---|
| Google Chrome | Settings → Privacy and Security → Cookies and other site data |
| Mozilla Firefox | Settings → Privacy & Security → Cookies and Site Data |
| Microsoft Edge | Settings → Cookies and site permissions |
| Safari (Mac/iOS) | Preferences → Privacy → Manage Website Data |
6.3 Do Not Track
Some browsers transmit "Do Not Track" (DNT) signals. Our website currently does not alter its behaviour in response to DNT signals, as there is no consistent industry standard for how to respond. We continue to rely on your explicit consent choices made through our Cookie Preference Centre.
7. Data Processed Through Cookies
Data collected via cookies may include:
- IP address (anonymised or truncated where possible)
- Browser type and version
- Device type and operating system
- Pages visited, time on page, and click events
- Referring URL (how you arrived at our website)
- Geographic region (country/city level)
- Session duration and frequency of visits
This data is processed in accordance with our Privacy Policy.
8. Data Retention
Cookie data is retained only for as long as the cookie remains active (see durations listed in Section 4), after which it is automatically deleted or anonymised. Analytics data in aggregated form may be retained longer for trend analysis purposes.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable law, or our data practices. The "Last Updated" date at the top of this page will always reflect the most recent revision. Material changes will be communicated via our cookie consent banner on your next visit.
10. Contact Us
For questions about our use of cookies or to exercise your rights under our Privacy Policy:
FleetSense India — Privacy Team
Vividweb Technologies Private Limited
CIN: U72900UP2020PTC139694 | GSTIN: 09AAHCV8108N1ZO
H No. 358, Village Chipiyana Bujurg, Gautam Budh Nagar, Ghaziabad, Uttar Pradesh – 201001, India
You may also raise a grievance with our Grievance Officer as described in our Privacy Policy.